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We present benchmark values for metrics such as interaction rate, lead rate, completion rates and click rates.
Many wonder what are good benchmark metrics to compare their own flows against. SMOC has stellar high engagemtn and conversion rates, but at the same time you always want to be the best. See best practices page for lead conversion flows for what you typically need to do, but how do you measure success?
Before we god into the details, here is a summary of the SMOC dashboard and definitions of the key metrics we measure. As we will refer to these below, it is important that you are familiar with these.
But back to the question the answer on what good flow performance is depends on the channel of distribution and purpose of the flow so in the table below.
| Metric | Web page CTA | email link | Digital ad link |
| Interaction rate Quiz | 70% | 80% | 60% |
| Interaction rate Lead capture | 60% | 60% | 40% |
| Completion rate Quiz | 60% | 60% | 50% |
| Completion rate Lead Capture | 40% | 40% | 20% |
| Lead rate Quiz | 90% | 90% | 90% |
| Lead rate Lead Capture | 50% | 50% | 50% |
| Promo Efficiency / Link click rate | 50% | 50% | 50% |
As we see above we separate between competitions / quizzes and typical lead capture flows. These have different motivations and typically the commitment is lower for the user on a quiz. Further, there is a difference between something that is distributed through a link on the webpage call to action (CTA), a link in an email / newsletter and a digital ad link. The level of intimacy is different.